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High heels clicking, designer handbags at the ready, the women walk purposefully into the lecture room.They are a varied cross-section of New York's well-to-do Upper East Siders, from the glamorous blonde in her figure-hugging skirt to the woman in her sixties taking a seat near the front.All are united by one thing: they are here to find a husband. Greenwald is the hottest thing to hit America's dating scene since Sex and the City.She is a slick graduate of the elite Harvard Business School who believes the ruthless rules of commerce can be applied to the hunt for a mate.
Even in America, where dating is a national sport, Greenwald is brutally upfront and honest. All it takes is iron discipline and the will to carry it out. In America today there are 18 million single men over 35 - but 28 million single woman in that age bracket.She will arrive in Britain in January when the UK edition is published.Curiously, its title will be rounded down by five years to become The Program: How To Find a Husband After Thirty.Greenwald, a married woman who lives in Colorado with her three children, argues: 'If you were searching for a job, you would devote enormous time and effort to finding the right one.If you wanted to lose weight, you'd abide by the required sacrifices and rules.She also advocates 'auditing' and conducting 'exit interviews' - getting a third party to contact unsuccessful dates for feedback.She insists that around 70 per cent of men, if asked, will be candid.There is nothing wrong in wanting a husband, and therefore there is nothing wrong with going about it in the most efficient and effective way. 'A woman without a brand is like a pair of designer jeans without a label,' Greenwald tells her audience.'I want to eradicate the word "desperate" from the dictionary,' she said. Step Three involves finding a 'mentor', a friend who will be honest in an appraisal of how things are going. She talks about successful brands like Coca-Cola and Fed Ex. What do you think when you hear the word Mother Teresa?She rapidly dispels the last lingering sense of romance from the room. It is the realisation of being a woman and single and taking matters into your own hands.' Her book is written in the style and language of countless management guides that litter American bookshelves.She consciously avoids any analysis as to why people may be single, focusing instead on making sure they do not remain so. It matters what you are going to do about it,' she said.